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As Bluesky continues to grow, opportunities abound for pharma brands
With over 30 million users, Bluesky Social is quickly gaining steam. Associate Director of Engagement Helen Hoye recently spoke to...
Bridging the gap in pharma marketing: Connecting pharma, HCPs, and patients for better communication
In MedAdNew’s bulletin, PharmaLive, Lynnette Hunter, EVP-Director of Client Services, offers a five-step approach to connecting pharma, HCPs and patients...
Prioritizing Mental Health
Prioritizing mental well-being can transform lives and careers. Read VP, Account Director Jeremy Vannatta’s story in the March 2025 mental...
Navigating a Cookieless Future: What Pharma Marketers Need to Know
Senior Director of Performance Media Mike D’Orazio shares his thoughts on how pharma marketers can deliver targeted advertising as an...
How will medical marketing’s DE&I efforts fare in 2025?
Antonio Rivera, director of engagement at AbelsonTaylor Group, discusses how as AI becomes more embedded in healthcare and marketing, it...
Social Media Marketing Trends 2025 Report
Thenetworkone just released its annual industry resource on social media trends, including expert insights from AT Group’s Associate Director of Engagement...
How will pharma marketers crack the AI code in 2025?
MM+M January 3, 2025 In the article, “How will pharma marketers crack the AI code in 2025?” AbelsonTaylor Group’s Amy...
Top Innovations of 2024: AT Activate
Established in 2012, PM360 introduced the first-ever issue focused entirely on the pharma and healthcare marketing industry’s latest innovations. In 2024,...
Five Data-Driven Media Planning Principles for Pharma Marketers in 2025
Data-driven media planning is not just about crunching numbers—it’s about understanding people. Account Planning and Insight Innovation VP Mike Czuba...
4 Magic Consumer Campaigns That Could Inspire Pharma
AbelsonTaylor Group’s VP Creative Director Richard How explores several health-related consumer campaigns and the potential impact they could have on...
Top Biopharma/Biotech Trends to Watch in 2025
Offering views on top trends to watch, Eric Densmore, SVP, Director of Business Development, and Lane Degenhart VP Account Director,...
Building an Environment of Diversity, Equity, Inclusion, and Belonging
Senior Vice President of People Experience, Beth Bogacz, shares her thoughts on how AT Group’s culture of psychological safety contributes...
