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Prioritizing Mental Health
Prioritizing mental well-being can transform lives and careers. Read VP, Account Director Jeremy Vannatta’s story in the March 2025 mental...
Navigating a Cookieless Future: What Pharma Marketers Need to Know
Senior Director of Performance Media Mike D’Orazio shares his thoughts on how pharma marketers can deliver targeted advertising as an...
Agenda 2025: A New Frontier
In MedAdNews’ “Agenda 2025: A New Frontier,” AbelsonTaylor Group leaders discuss what’s on the horizon for medical advertising in light...
Read more Agenda 2025: A New FrontierPharma brands are struggling to keep the attention of digitally savvy HCPs
Lynnette Hunter, EVP, Director of Client Services, talks to MM+M’s Jack O’Brien about what a digitally savvy HCP is in...
Read more Pharma brands are struggling to keep the attention of digitally savvy HCPsSix steps to navigating the future of pharmaceutical advertising
Terence Prudhomme, Senior Media Director for AT Activate, discusses six steps to optimizing the evolving media landscape for pharma advertisers to communicate...
Read more Six steps to navigating the future of pharmaceutical advertisingHow will medical marketing’s DE&I efforts fare in 2025?
Antonio Rivera, director of engagement at AbelsonTaylor Group, discusses how as AI becomes more embedded in healthcare and marketing, it...
Social Media Marketing Trends 2025 Report
Thenetworkone just released its annual industry resource on social media trends, including expert insights from AT Group’s Associate Director of Engagement...
An Indie POV on the Omnicom-Interpublic Merger
AT Group President Jeff Berg recently joined MM+M’s Jack O’Brien to discuss the future of the medical advertising industry in...
Read more An Indie POV on the Omnicom-Interpublic MergerHow will pharma marketers crack the AI code in 2025?
MM+M January 3, 2025 In the article, “How will pharma marketers crack the AI code in 2025?” AbelsonTaylor Group’s Amy...
Top Innovations of 2024: AT Activate
Established in 2012, PM360 introduced the first-ever issue focused entirely on the pharma and healthcare marketing industry’s latest innovations. In 2024,...
Five Data-Driven Media Planning Principles for Pharma Marketers in 2025
Data-driven media planning is not just about crunching numbers—it’s about understanding people. Account Planning and Insight Innovation VP Mike Czuba...
4 Magic Consumer Campaigns That Could Inspire Pharma
AbelsonTaylor Group’s VP Creative Director Richard How explores several health-related consumer campaigns and the potential impact they could have on...