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Top Biopharma/Biotech Trends to Watch in 2025
Offering views on top trends to watch, Eric Densmore, SVP, Director of Business Development, and Lane Degenhart VP Account Director,...
Building an Environment of Diversity, Equity, Inclusion, and Belonging
Senior Vice President of People Experience, Beth Bogacz, shares her thoughts on how AT Group’s culture of psychological safety contributes...
Commitment to Flexibility, Partnership, and Human Connection Fosters Stronger Outcomes
As part of the annual MedAdNews Healthcare Agency Roundtable discussion, AbelsonTaylor Group’s Christe Volke, VP of Media Strategy, offers her insights...
From Tik Tok to Digital Opinion Leaders, Social Media’s Integral Role in Strategy and Engagement
In the MedAdNews annual Healthcare Agency Roundtable, AbelsonTaylor Group experts weigh in on social media’s role in strategy and engagement....
Tech to Fuel Better Connectivity with HCPs, Patients, and Caregivers
AbelsonTaylor Group’s Christe Volke, VP, Media Strategy, discusses which technologies are facilitating better targeting of audiences to drive more personalized,...
Moving Into 2024
Applying his background in pharmacology, Jeff Berg, President of AbelsonTaylor Group, discusses a particularly exciting use of AI in drug discovery that...
Jody Van Swearingen Talks to Marketing & Pharma About Color in Pharma Brands
AT Group’s Jody Van Swearingen, SVP – Creative Director, talks to Marketing & Pharma about the detailed and thoughtful and...
Cultivating Collaborative Spaces for Innovation
In healthcare marketing, where creativity meets critical communication, collaboration is a must. To foster true innovation, we need environments where...
Bridging the Gap, Interactive Development & Accessibility
Chris Mauck dives into the future where accessibility meets AI on the podcast “Mind Your Own Marketing Business.” Chris talks...
The Future of Creators, Innovators, and Storytellers
People Experience Generalist Skylar Hanson shares why AT Group’s nextgenerATion interns rave about the program. “By immersing them and giving...
Advice to the Next Gen of Marketing Creatives: The Power of Failure
Janet Barker-Evans, CCO, offers advice to the advice to the next gen of marketing creatives in her opinion piece, The...
Stepping Stones: Perspectives from Current and Former Interns at Healthcare Marketing and Communications Agencies
In the article Stepping Stones, associate planner and former nextgenerATion intern Blaine Lundt shares his experience as an intern at AbelsonTaylor Group.