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Who’s the Boss with Jeff Berg
AT President Jeff Berg reflects on what he has learned about leadership over his 35 years in research, marketing, and business development.
Read more at PM360.
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Recent Posts
December 23, 2024
Top Innovations of 2024: AT Activate
Established in 2012, PM360 introduced the first-ever issue focused entirely on the pharma and healthcare marketing industry’s latest innovations. In 2024,...
In the News Read more Top Innovations of 2024: AT Activate
December 20, 2024
Five Data-Driven Media Planning Principles for Pharma Marketers in 2025
Data-driven media planning is not just about crunching numbers—it’s about understanding people. Account Planning and Insight Innovation VP Mike Czuba...
In the News Read more Five Data-Driven Media Planning Principles for Pharma Marketers in 2025
December 19, 2024
4 Magic Consumer Campaigns That Could Inspire Pharma
AbelsonTaylor Group’s VP Creative Director Richard How explores several health-related consumer campaigns and the potential impact they could have on...
In the News Read more 4 Magic Consumer Campaigns That Could Inspire PharmaConnect with us
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